Discover why nature-inspired colors have become a trend again and learn the simplest ways to include earthy tones in your décor.
A trend since 2017, earthy tones have been gaining more and more space in fashion and décor. Colors such as brown, orange, and clay are examples of shades that evoke the earth and create a feeling of comfort.
Although quite common in fall and winter, this color palette is neutral and timeless, making it an excellent option for the entire year. But what really makes these colors so popular, and how can you use earthy tones in your décor? Find out below.
Why are they a trend?
One of the simplest ways to explain why earthy tones become trendy again from time to time is to relate their resurgences to the main events and transformations in society.
- 1970s: colors such as rust, brown, and mustard were popular in both décor and fashion.
- 2020/2021: in addition to earthy tones in décor, the urban jungle trend also came into focus, encouraging people to bring plants indoors.
Now you may be wondering: what do all these periods have in common? Let's put it into context:
- In 1960, the hippie movement emerged, bringing several behavioral changes with it. Its main expressions were psychedelic colors and shapes.
- In the final months of 2019, the coronavirus emerged, and by the first quarter of 2020, most countries had adopted social isolation.
It may seem that these events have nothing in common. But the truth is that they all had a strong impact on society, and in times of uncertainty, people tend to seek balance. This is where the desire to “ground themselves” comes from.
Studies have already shown that earthy tones in décor and fashion have a kind of restorative function and encourage reconnection with nature. The clearest example of this is the large number of people who began growing plants at home during social isolation. Others even chose to live on farms and country properties away from major commercial centers to increase their contact with nature.
How can you include earthy tones in your décor?
Main colors
Now that you know why earthy tones are so beneficial, it's time to show you how to include them in your home décor in practice. To begin, we need to talk about the colors that make up an earthy palette. In this case, simply think of shades that evoke the earth, such as: brown, caramel, sand, beige, orange, and mustard. This rug features some examples of colors from this palette. In addition to these, shades of pink, red and green can also be included, such as dusty pink and avocado green.
Materials
The simplest ways to include earthy tones in your décor are through furniture, coverings, and decorative pieces. When it comes to materials, the most popular is wood. In this case, choose furniture and flooring that use the wood's natural tone.
Of course, you can also create your décor with other unprocessed raw materials. Some examples include:
- Wicker;
- Beeswax candles;
- Clay;
- Natural fibers, such as cotton, wool, hemp, and others.
Urban jungle: what is it?
Literally translated, urban jungle means urban wilderness or forest. In other words, it means bringing the countryside into the city. With apartments and houses becoming increasingly smaller, people are looking for ways to bring nature into their homes. Therefore, we can say that, more than simply matching, urban jungle and earthy tones in décor complement each other.
The main way to use this concept is through plants. With countless benefits, such as purifying the air and improving the energy of the home, they can even be used in the smallest spaces. Simply use shelves or place a few pots in that empty corner of the room.
In this regard, the most suitable plants are those that are hardy and don't require much care. This is the case with succulents, ferns, snake plants, and pothos. Just make sure that none of the plants you want to bring into your home are harmful to children or pets.
In addition to actually bringing plants into your home, you can also include prints with these patterns. A great example is this Kapazi rug set, which features foliage designs in shades of green and pink.
Practical tips for including earthy tones in your décor
When choosing the items that will make up the décor of each room in your home, the first thing you should consider is your intention for the space. For example, do you want to create an entirely neutral décor, or would you like the space to reflect aspects of your personality?
If you choose the first option, our tip is to combine different earthy tones in the room. To do this, you can choose a stronger shade for the furniture and complete the rest of the space with softer tones, like this runner. This piece is also extremely versatile. It can be used in the kitchen, hallways, and even beside the bed.
However, if you want your space to have a little more personality, a good idea is to choose one wall in the room and paint it a more vibrant color. But if you're afraid of overdoing it, it's worth choosing a key piece that brings together the different shades in the space, such as this striped rug from Kapazi, which features shades of green and mustard.
Finally, with all these tips, we hope you've realized how easy it is to include earthy tones in your home décor. And if you'd like to see more rugs in this color palette, click here to view our Reserva collection.
